Allianz Worldwide Partners conducted the first worldwide study on connected health and on personal data protection, using the panel of Apple Watch owners. The study was carried out by OpinionWay
This study, which was conducted with a sample of 1,102 people belonging to the panel of Apple Watch owners, was carried out from 26 April to 2 May 2016 via an online questionnaire. The study makes it possible to quantify expectations in terms of health-related and IoT services and applications, and to establish a ‘Top 3’ of connected health applications.
26% of panel members questioned named blood pressure measurement as the top service that would help them feel in better health.
Diabetes/blood sugar control would be the 2nd most useful application for 12% of those surveyed.
Rounding off the podium in 3rd place is sleep quality measurement, with 11% of votes.
36% of people surveyed were concerned about theft of their personal data through their connected devices. For 85% of this segment, this involved their bank and financial information, and consists of personal identity data for 79%.
16% have already signed up with a personal data protection service, and 28% reported being ready to subscribe in the future.
Dan Assouline, Member of the Board in charge of Digital and Market Management and responsible for the Southern Europe region comments:
“Health applications might be in their early stages of adoption, but consumers are already showing a strong interest in them. These apps allow consumers to monitor their food intake, their physical activity or even their blood sugar levels: the possibilities for tomorrow’s apps are endless. Health apps will empower anyone to manage their health right from their fingertips.” said Dan Assouline, Regional CEO France & South Europe, Chief Digital and Market Officer, Board member at Allianz Worldwide Partners.
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