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Jul 16, 2018,  by Allianz Partners Business Insights

Amazon’s smart speaker checks into hotel rooms

Marriott is set to become the first hotel chain to trial Amazon’s voice assistant thanks to a version specially designed for the hotel industry, which will enable guests to order room service, adjust air conditioning settings and decide what music they want to hear in their rooms. 


In teaming up with Amazon, hotel chain Marriott International is set to exclusively trial the Alexa for Hospitality voice assistant. Specifically developed for hotels, this latest version of the device will enable guests to order room service, request housekeeping visits, and adjust room lighting thanks to Echo and Alexa voice technology, as reported by BFM Business


Taking Alexa out of the home


Thanks to Alexa for Hospitality, customers can also log into their Amazon accounts and play their personal music and video lists. By enabling users to listen to and watch their favourite content in hotels, the e-commerce giant is hoping to take its product outside the home and make it the leading voice assistant on the market.


Sneak preview


Two of Marriott’s US hotels – one in North Carolina and the other in California – will be the first to use the new Amazon device: “So many of our guests use voice technology in their home, and we want to extend that convenience to their travel experience,” said Jennifer Hsieh, Vice President Customer Experience Innovation, Marriott International. “Guests of Charlotte Marriott City Center and Marriott Irvine Spectrum will be among the first to experience a curated list of Alexa for Hospitality features.” 

Marriott trialled Apple’s voice assistant technology in 2016, using iPad and Siri in a number of its Aloft hotels. 


Coming soon to the Wynn Las Vegas


A partnership between Amazon and US casino and hotel chain Wynn Resorts was also announced in late 2016, with the e-commerce giant stating that more than 4,000 rooms at the Wynn Las Vegas would be equipped with its Echo smart speaker.

The agreement includes a clause guaranteeing that the voice commands of future customers will not be recorded or made accessible to hotels.


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