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Sep 4, 2018,  by Allianz Partners Business Insights

American Airlines improve their in-flight experience by offering a “Premium Economy” class

With their new Premium Economy class, American Airlines will treat their premium economy passengers to improved in-flight comfort. It is the first domestic airline to create such an offer.

In recent years, American Airlines have added a series of upgraded experiences at an affordable price to their palette of offers. One of these upgrades is the new Premium Economy class, which is available on international routes and some flights to Hawaii, and shows the company’s desire to, “provide passengers with elevated in-flight experiences,” says Alison Taylor, vice-president of sales for the airline. “With added amenities and more room, it’s perfect for customers who want a little extra on their longer flights.”

American Airlines have thus become the first domestic airline to offer this premium economy class, following in the footsteps of British Airways, Lufthansa, Singapore Airlines and Cathay Pacific, who have offered this type of product for several years now, report Skift.

 

Rolling out their new product

 

American Airlines first trialled their Premium Economy class in 2016, on board the  new Boeing 787-9, before officially launching it the following year. It is now available on all their 777-300s, 787-9s and A330-200s aircraft, and on some 777-200s aircraft flying overseas and to Hawaii. It should also be available on their Boeing 787-8s in the next few years.

When booking in Premium Economy class – which is just below Flagship Business and First Class – passengers receive various benefits. They are given priority privileges at check-in and when boarding, and can collect their luggage more quickly on arrival.

 

Various advantages and perks

 

To make long-haul flights more pleasant, the Premium Economy class boasts wider seats with more legroom. Passengers are given amenity packs, plus pillows and blankets designed by Casper, a company specialising in sleep technology. They also have access to WiFi and a library of films, television programmes, music and games, provided free of charge on their personal screen.

Finally, passengers who book to fly Premium Economy earn more Elite Qualifying Miles and can therefore reach the Elite level faster. And, though they can only use their AAdvantage miles to upgrade from Premium Economy to First or Business class for the time being, they should soon be able to use them to upgrade from Economy to Premium Economy.

 

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