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Jan 3, 2020,  by Allianz Partners Business Insights

Apple hopes to sell more than 100 million iPhones in 2020 thanks to 5G

Can the arrival of 5G help Apple boost its iPhone sales? While the Californian company is hoping to see a surge in sales of its upcoming iPhone 12, its first 5G-compatible smartphone, industry experts believe it will have a job closing the gap on its competitors, who have been committed to 5G for several months now.

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Apple is banking on the arrival of 5G to boost its sales. As reported by the website Digitimes and with 2019 sales of its flagship product not expected to pass the 80-million mark, the American firm will be asking its subcontractors to assemble 100 million next-generation iPhones before the end of 2020.

Unlike its competitors Samsung and Xiaomi, Apple has yet to launch 5G-enabled devices. The new iPhone 11, 11 Pro and 11 Pro Max are not compatible with the technology, though the company is hoping to close the gap in 2020 with the launch of the iPhone 12.


Can Apple lead the way on 5G?


Apple’s smartphone rivals have stolen a march on them in the 5G race. The world’s fourth-largest smartphone retailer behind Apple, Huawei and Samsung, Chinese manufacturer Xiaomi is planning to launch around ten new 5G devices next year.

Given the stiff competition it faces, can Apple expect to capture top spot in the 5G market? According to a newly published report by Strategy Analytics, the answer to that question is yes. The business consultancy’s director Ken Hyers says that Apple merely needs to match its current upgrade rates for its new iPhone 12 to take the lead next year.


Gradual take-up only


In the longer term, however, Samsung will regain its throne thanks in no small part to a broader portfolio of 5G devices and a larger price band.

There is no indication, however, that users will be flocking to 5G in 2020. While the technology is gradually gaining a foothold in some countries, not least in Asia and North America, that is not necessarily the case in the rest of the world.


Allianz Partners

Cover image : Pixabay-helloolly

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