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Feb 13, 2019,  by Allianz Partners Business Insights

Europe: Ford to offer hybrid and all-electric options for all its models

Ford is making a decisive move in the booming electric car market. The US manufacturer, which is currently developing a Mustang-inspired all-electric SUV, has announced that its European wing will now offer all-electric and electrified options for each of its models.  

Ford is intent on making up for lost time in the electric car market. In a statement released on 10 January, Ford Europe revealed an ambitious plan targeting profitability and a more competitive business strategy founded primarily on the provision of electrified and electric options for its customers, as reported by Numerama.

 

Hybrid and all-electric models

 

The manufacturer has announced that electric versions of all its present and future models will soon be available in Europe, with drivers having the choice of buying hybrid, plug-in hybrid or all-electric cars. Every Ford nameplate from the all-new Ford Focus onwards will include an electrified option,” said the statement. This includes new nameplates and new versions of existing vehicles.”

These new options will be offered for all models, from the Fiesta to the Transit. Though Ford has yet to provide details on its future range, it is expected to increase in size considerably and feature 16 electric cars and 24 hybrids by 2022.

 

An all-electric SUV inspired by the Mustang

 

Ford’s strategy for conquering the enticing electric market extends beyond Europe, with the carmaker currently developing an all-electric SUV inspired by the legendary Mustang.

The car, which has yet to be unveiled but is generating a great deal of expectation thanks to a sneak visual, is designed to challenge Tesla’s Model X, Jaguar’s I-Pace and Mercedes-Benz’s EQC. It has been designed using Ford’s new development platform, which will be used to build other electric vehicles.

 

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