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May 25, 2018,  by Allianz Partners Business Insights

Popularity of camping on the increase, especially among Millennials

According to the latest North American Camping Report, camping is becoming more and more popular in the USA and Canada, not least among young people.

A way of alleviating stress and getting in touch with nature, camping is enjoying a boom, according to the 2018 North American Camping Report. Sponsored by Kampgrounds of America (KOA), the report reveals the camping habits of Americans and Canadians in 2017 and showed that 77 million of US households have someone who camps at least occasionally, some six million more than in 2014, as reported by Forbes.


Happy campers


Statistics reveal that most campers erect their tents at least three times a year, an increase of 64% over the last three years, while the number of households with at least one camper rose to 2.6 million in 2017, a figure that covers all ethnicities, with a nearly even split between white and non-white campers. In terms of age groups, young people represent three-quarters of all campers, some 40% of them being Millennials. Revealingly, 48% of those who camp do so without children.

The report shows that camping destinations are usually close to where campers live, with 59% of them choosing a location within 160 kilometres of home. As regards the type of location, 42% of campers opt for national, state and municipal campgrounds, and 25% private sites.


New ways to camp


One of the main reasons behind camping’s growing popularity is that there is far more choice available now. While 53% campers remain loyal to the traditional tent, 25% choose cabins and the remainder original and varied accommodation such as yurts, caravans, teepees and hammocks.

These new options are especially popular among the USA’s Millennials and Generation Xers, with Millennials particularly interested in experiencing back-country camping, while Gen Xers seek more unusual accommodation.


The great outdoors


While new campers like to get away from it all, they are reluctant to cut themselves off completely. Some 97% of them take connected devices with them, though a third state they only take their smartphones for safety reasons.

The study adds that since 2014 more and more campers go online to use social media, which is particularly true of Millennials and Gen Xers, 27% and 25% of whom respectively say it is important to them to share their experience. Paradoxically, nearly 50% of campers say the use of new technologies has detracted from the overall enjoyment of their experience.


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