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Jun 28, 2019,  by Allianz Partners Business Insights

Tesla : Electric pick-up truck to cost less than 50,000 dollars

Elon Musk announced on 2 June that Tesla’s future electric pick-up truck would hit the market at 49,000 US dollars, "ideally less". The vehicle, described as "cyberpunk" by the co-founder of the automotive manufacturer, is still shrouded in mystery, with the only image available giving it a very futuristic look.

Photo credits: Tesla/Elon Musk Twitter

Elon Musk stated on 2 June that the truck which Tesla is set to release this summer will not cost more than 50,000 US dollars. The reason for this is that management at the US company does not want its latest electric vehicle "to be too expensive", the CEO said in an hour-long interview with the Tesla-focused podcast "Ride the Lightning".

Announcement short on detail

The Tesla co-founder was, however, unsure of the exact price that the highly anticipated model would retail at. "It should be no more than 49,000 dollars, something like that. Ideally it would be less," Musk explained to the podcast host who had asked him whether the basic price would start off high before being reduced at a later date, primarily due to the "crazy things" that Musk had let slip on social media, including "titanium parts".

"It needs to be affordable," Musk said. "We want to have a really great truck for 49,000 dollars or less". He did then underline the fact that this would be the price for the entry-level version of the vehicle, and also that it "would not be to everyone’s taste".

Futuristic teaser that leaves more questions than answers

"It won’t look like a conventional truck, it will look a bit like something out of science fiction," the billionaire said, adding that "anyone looking for the type of truck that’s been out there for the past 20, 30 or 40 years should try elsewhere". French website Numerama pointed out that potential purchasers would have seen a very brief outline of the design that Musk shared on Twitter in March, when he posted a mysterious image that he described as a "cyberpunk truck" which looked as if it had come straight off the set of "Blade Runner", and which attracted plenty of comments.

The visual was so difficult to identify that the presenter of the podcast had to ask Musk which part of the electric vehicle they were actually looking at. "It’s the front," the billionaire replied with a grin, seemingly pleased with the air of mystery that he was managing to maintain.

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