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Mar 25, 2019,  by Allianz Partners Business Insights

Tesla Truck: electric pick-up truck to be unveiled this year

The Tesla electric pick-up truck, which has been shrouded in mystery to date, is set to be unveiled at some point this year, according to Elon Musk last Sunday in a series of tweets. The vehicle will unsurprisingly be known as the "Tesla Truck" and is designed to compete with Ford’s forthcoming electric models to win the hearts of the many fans of pick-up trucks in the USA.

Photo and cover photo credits: Tesla 

Tesla are certainly dominating the headlines in these opening months of 2019. After announcing the launch of the hotly-anticipated Model 3, retailing at USD 35,000, Elon Musk has now revealed the date that the Model Y will be unveiled, namely 14 March, as reported by French website Numerama. And that is not all, since the billionaire also took to Twitter last Sunday 3 March to announce that the Tesla electric pick-up will be officially presented in a few short months.


US market already locked in?


The vehicle has yet to be given an official name, but Musk tweeted about the "Tesla Truck", so that is likely to be the name of the future electric pick-up truck, based on the existing "Tesla Semi" heavy goods vehicle.

"Personally, I’m more excited about the Tesla Truck," Musk tweeted. "Maybe it’ll be a little too futuristic for some people but I love it." That enthusiasm is set to be shared by the US market according to Numerama, citing the country’s love affair with vehicles, the larger the better.


Tesla on the offensive


While Musk confirmed in recent tweets that the Tesla Truck would be unveiled at some point in 2019, he also stated that it would have a separate launch from the press conference for the Model Y.

These multiple events are Tesla’s way of establishing their presence in what is a highly competitive market on the other side of the Atlantic, where the top three best-selling vehicles are all pick-up trucks. The US-based manufacturer will face competition from Ford, whose F-Series is set to be rolled out in electric versions, and from up-and-coming manufacturer Rivian with their R1T.


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